Brokerage

Sales and marketing are two of the least understood disciplines in the development business, and yet arguably they are the most important. For that reason, we control the sales, leasing and marketing of our own projects, and are often retained to act as a broker on behalf of other developers.

Our brokerage work is grounded
in four principles:

  1. Real estate is not a commodity: Real estate has been reduced to a commodity by many in the real estate industry. It isn’t. No two pieces of property are identical. We work best with clients that want to build great places and capture the highest value for their work, not reduce their efforts to the equivalent of pork bellies and frozen concentrated orange juice.
  2. B2B not B2C: We have a business to business model…not business to consumer. We work for our developer and builder clients. And, since we don’t rely on generating referrals from buyers or tenants, we don’t need or want to promote ourselves to the general public. In other words, our name won’t be bigger on the sign than that of the client.
  3. Listing isn’t selling: Marketing real estate is not rocket science. And selling real estate is not brain surgery. But they’re also not as simple as making a flyer, putting up a sign and listing it on the MLS. Listing isn’t selling. We understand the difference.
  4. SalesandMarketing vs. Sales AND Marketing: Sales and marketing are often spoken in the same breath, and rarely understood by most people that practice them. While ideally they work synergistically, they are very different disciplines. Good marketers are not necessarily good sales people, and vice versa. We organize to effectively deliver on both.

Our principals have sold over $350 million in real estate.

Greenstreet Ltd. - Hidden Springs Fire Station
Greenstreet Ltd. - Galisteo Basin Preserve